In this lesson: you’re going to learn the brutal truth about driving traffic to your website.
“Build it and they’ll come”. That may have been true ages ago, but certainly not anymore.
So what’s the holy grail in lead generation? Sure you can buy ads, or do some fancy SEO (search engine optimization). But there are many other ways to drive traffic that will probably work better for you. But no one talks about it because it’s hard. It’s not sexy. And it takes time. So let’s get down to the dirty work.
1. Post in niche community sites and join online discussions related to your business.
Answering questions on Quora, industry blog comments, and other online marketing forums helps you build a reputation around your business as an expert while driving traffic to your site. Don’t be spammy...just add a link in your signature or specifically to a resource on your site that helps answer the questions.
Check out my answer to "What's the best source of traffic for landing pages?" on Quora... by posting a solid answer I'm driving back qualified traffic back to our site!
2. Blog with a call to action.
Unless you’re blogging for the fun of it, every piece of content you write should have a call to action.
3. Do a guest post and cross promote.
Step up the blogging a notch and see if you can do a guest post for someone. Allow them to do a blog for your website too.
4. Leverage existing customers.
Your existing customers/subscribers are your best source of new customers. Give them some incentive to share your link with their friends or simply make them so happy they feel compelled to do so.
5. Buy traffic with adwords or search engines.
Buying traffic can be profitable, but proceed with caution.
6. Reach out directly.
Know of some people or companies that can use your service. Reach out to them directly - you never know!
Your turn: Check out our guide to marketing online without a big budget.
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